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Studium serwisów społecznościowych od FaberNovel

FaberNovelFirma konsultingowa FaberNovel opublikowała raport dotyczący serwisów społecznościowych.
Raport składa się z trzech głównych części:

  • ogólne zasady dotyczące sieci społecznych
  • case studies serwisów randkowych Meetic i Match.com
  • case studies serwisów biznesowych Xing i LinkedIn

Dlaczego na pierwszy rzut poszły właśnie serwisy randkowe i biznesowe? Bo to serwisy społecznościowe, które mają konkretne modele biznesowe - bardziej złożone niż tylko oparte na reklamach. W raporcie przewijają się również: Flickr, Facebook, Myspace i inne sieci - raczej jako tło do podstawowych analiz serwisów, o których wspomniałem powyżej.

Autorzy podzielili sieci na cztery rodzaje:

  • społeczności online (online communities), których podstawowym celem jest “socializing” co można chyba określić jako “przyjemne spędzanie czasu w gronie znajomych”.
  • sieci biznesowe (business networks), gdzie celem jest kariera i poszerzanie możliwości biznesowych
  • sieci randkowe (online matchmaking), gdzie celem jest znalezienie “drugiej połówki”
  • sieci absolwentów (alumni networks), których celem jest pozostać w kontakcie z rówieśnikami

Na pierwszy rzut oka wydaje się, że typów społeczności powinno być dużo więcej, ale jeśli przyjrzymy się bliżej temu kiedy “przytrafia nam się” przynależność do danej sieci (tej rzeczywistej a nie internetowej) - wydaje się, że całość życia została zagospodarowana - mogą jedynie powstawać jakieś sieci specjalizowane w obrębie każdej z tych grup.

Co zasługuje na szczególną uwagę to case studies serwisów Meetic, Match.com, Xing, LinkedIn zawierające:

  • analizę ofert serwisów
  • szczegółowe analizy modeli biznesowych
  • “best practices” dla każdego z nich
  • strategie biznesowe

Na pewno raport przyda się przedstawicielom naszych rodzimych serwisów do analizy i jako doskonały punkt odniesienia :).

Raport w postaci slajdów:

SlideShare | View | Upload your own

Raport w postaci do ściągnięcia (PDF, 2MB).

2 Odpowiedzi to “Studium serwisów społecznościowych od FaberNovel”

  1. Michał Faber Says:

    mam nadzieję że raport mojego instytutu badawczego Was zainteresuje ;)

  2. Sebastian Kwiecień Says:

    Michale - to nieładnie tak się podszywać. Zbieżność nazw(isk) przypadkowa!

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